Building an inclusive Haircare finder for Cobia Beauty
The challenge
“As the world has shifted digital, the implementation of an AI-powered solution has become crucial in bridging the gap between us and the consumer while still ensuring we are prescribing them the correct remedy for their hair type.” Josh Yanay, e-commerce manager at Cobia
Hence, Cobia saw it not only crucial for their brand relevance but also for the natural service of the customer to provide them with a Haircare Finder to go that extra mile for their customers.
Furthermore, Cobia found it challenging to communicate and gather information about their customers regarding their hair type and needs and wanted to educate their customers on healthy and accurate haircare when that conversation cannot be had in person.
The haircare industry, as a whole leaves so much room for more diversity. Many consumers feel their haircare needs are not met, brands are simply not catering for curly or kinky hair and the wrong recommendations are given for the consumers specific haircare needs. Which is why our haircare recommendation tool is so important in playing the part in diversity.
The solution
To bridge the gap between education and prescription that is missing online the haircare quiz was the way to go. It is a way to ensure that you are always with your customer by providing them with a digital haircare consultation to provide accurate recommendations to be sure that your customer is using the correct product. 80% of users taking the Questionnaire and buying a product are happy with the recommendation.
So how does it work?
Get to know your customers
One of the best advantages of our haircare finder is the ability to gather information about your customers. The haircare consultation presents itself in the form of a quiz designed to gather essential information about your customer in order to make the correct recommendation.
A Quiz designed exclusively for your brand.
The quiz can be designed to your businesses offering and values. These questions can range from
hair type
allergies
hair goals
the type of climate the customer is in
the customers values i.e cruelty free, vegan etc
and so much more!
100% Personalised
48% of consumers feel uninterested when the content is not about or for them. Personalisation is an important part in allowing your customer their individuality. In haircare your hair is part of your personality which is why its so important to recommend haircare products that is suited just for that individual consumer.
Haircare finders are the key to increasing diversity in the haircare industry. A digital Haricare finder positions your brand at the forefront of beauty technology but a haircare finder also communicates to your consumers that you are active in expanding diversity. The Haircare Finder is able to recommend products to your consumers that is accurate for their hair type. With a digital Haircare finder you are also able to gather information about the products that are most in demand and which you should supply more of.
The customer experience is key for us – we want to ensure our customers feel the same level of care and service as if they were in-salon. The personalized product recommendations and ingredient transparency enable simple and educated decisions so our customers can feel good about their choices.”
-Alison Fulton, e-commerce co-ordinator COBIA